As the Demand Generation Manager at Cenosco, you will play a critical role in driving our B2B marketing initiatives to generate demand and nurture leads within the Oil & Gas sector. You will be responsible for developing and executing strategies that attract potential customers. Additionally, you will be responsible for managing our Marketing Team.

Key Responsibilities

Demand Generation Strategy:

• Develop and implement comprehensive demand generation strategies to drive awareness, engagement, and conversion of leads.
• Utilize a mix of outbound and inbound marketing techniques to generate high-quality leads.
• Focus on in-person marketing efforts such as trade shows, industry conferences, and customer events.

Team Management:

• Manage and mentor a small team of Marketing professionals, setting clear goals and expectations.
• Regularly update sales forecasts and pipeline reports for review with the sales team.

Performance Analysis:

• Track and analyze the performance of demand generation campaigns using key metrics.
• Report on campaign effectiveness and ROI, making data-driven recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 6+ years of experience in B2B marketing, preferably within the Oil & Gas industry.
• Proven experience in demand generation and lead nurturing.
• Strong understanding of outbound marketing strategies and in-person marketing events.
• Experience managing a marketing team. 
• Proficiency in CRM systems (Hubspot preferred) and marketing automation tools.
• Excellent communication and interpersonal skills.
• Ability to analyze data and make informed decisions.